Link Building Strategy
Posted 3rd April 2008 at 10:08 by essentialmarketer
[font="Trebuchet MS"]Third party linking to a web site is highly considered by Google when evaluating a sites PageRank. When undertaking link building, to make the most of your link building strategy, it’s important to focus both on the quality and quantity of your inbound links.
Competitor Analysis
Search marketing is highly competitive, so it’s essential to monitor and analyse your competitor websites as this is the only way to stay at the top of the SERP’s (search engine results pages).
Inbound Links
Generating high quality inbound links from thrid party sites is important and a good place to begin looking is to monitor popular sites with high Google PageRank. You should constantly monitor for quantity and quality links, as well redundancy links (those that do not add value). Many website owners often make the mistake of focussing on volume however, one authority link can be worth any number of weak links (Quality versus Quantity).
It is important to asses where inbound links are pointing. Your link building strategy should ensure links are aimed at relevant landing pages and not just at the homepage, it’s therefore essential to ensure these landing pages are optimised.
Outbound Links
Sites you link to (Outbound links) should also be monitored on a regular basis. You should ensure that landing pages are well targeted, and that links to penalised sites are removed.
Conclusion
A strategic approach to your link building program should comprise of inbound, outbound and competitor link analysis as this is certain to help bolster your SEO project. Link building should be implemented along with many other techniques used to aim for the number one spot on the SERPs.
Competitor Analysis
Search marketing is highly competitive, so it’s essential to monitor and analyse your competitor websites as this is the only way to stay at the top of the SERP’s (search engine results pages).
Inbound Links
Generating high quality inbound links from thrid party sites is important and a good place to begin looking is to monitor popular sites with high Google PageRank. You should constantly monitor for quantity and quality links, as well redundancy links (those that do not add value). Many website owners often make the mistake of focussing on volume however, one authority link can be worth any number of weak links (Quality versus Quantity).
It is important to asses where inbound links are pointing. Your link building strategy should ensure links are aimed at relevant landing pages and not just at the homepage, it’s therefore essential to ensure these landing pages are optimised.
Outbound Links
Sites you link to (Outbound links) should also be monitored on a regular basis. You should ensure that landing pages are well targeted, and that links to penalised sites are removed.
Conclusion
A strategic approach to your link building program should comprise of inbound, outbound and competitor link analysis as this is certain to help bolster your SEO project. Link building should be implemented along with many other techniques used to aim for the number one spot on the SERPs.
Total Comments 1
Comments
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SeoThis is really interesting and useful. Written in a clear way that means everyone can understand it.
What amazes me is how links get made - do these software packages manage the quality okay or should one always use SEO real people (if you get my meaning?) kind regards Stephanie |
Posted 5th April 2008 at 19:02 by Stephanie
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