Change Takes a Long Time
How long a change takes is an important topic - in Schein's model of culture for example it is a pattern of shared assumptions developed by the group as a reaction to external pressure that have worked well enough in practice to be internalised as the correct way to respond - and for newcomers to the organisation to be inducted into (Schein, 1990). An important distinction in Schein's argument is that culture should be reserved for only the deeper basic assumptions and beliefs. (not the surface artefacts/symbols or espoused values). This would mean that culture change involves quite a deep intervention over an extended period of time -a point well understood in his model of process consulting (Uttal 1983 thought 15 years would be necessary for a culture change). What does this mean for culture change interventions in a fast moving environment? If we assume Lewins model of unfreezing, move then re-freezing what chance is there for example in doing this in any sort of reasonable timescale? Furthermore what if there are many changes going on at once - I am not sure what state of matter we would be talking about but this simple model losses its meaning with organisations constantly in a state of flux.
This runs to the heart of using models such as Lewin and forgetting some of the underpinning assumptions - to some extent Lewins approach assumes stabilitity (at least at the beginning and end) and when we forget this as consultants it is little wonder that we generate confusion in our clients with a multitude of different and constantly changing initiatives.
cheers
Roy
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