Consumer Behaviour and the psychology of purchasing
The most crucial aspect of good marketing is to understand your customer - but even after you have carried out your market research and think you know what they want - do you know what to do?
This brief presentation gives some ideas and concepts to better understand what processes are involved when selling to consumers.
This usually raises a number of questions when I 'talk' this one through, about what to actually do - feel free to ask here!
kind regards
Stephanie
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