Products, branding and new product issues
Even if you believe you are in the service industry, you need to understand about product marketing, and in particular branding.
These are the slides from a lecture I have given on the subject, missing my dulcet tones explaining what on earth it all means, but I guess a lot of it is self explanatory - or at least will get you thinking.
Of course, you can always ask questions here!
The next three will be about the remaining four P's (Product, Price, Promotion and Place).
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