The fourth element in the standard marketing mix is referred to loosely as 'Place' - but of course it means all sorts of things, including how you store and distribute goods, how your shops or service areas (or websites) should look to entice customers and enhance their experience, and so on.

Some of the aspects in here really need discussion, others require a look at the other PowerPoint presentation on 'online marketing' as some of these things have been very much affected by the Internet.

So do use this as a springboard for discussion.

(she said, hopefully)

Attached Files

Place.ppt (298.5 KB, 1 views)

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Dr Stephanie Morgan
Crosslight Management
www.crosslight.co.uk