What is important in SEO?



There is a lot of disagreement re the relevance and priority but the general thrust is clear.

General SEO Issues Areas to Address:

On Page Optimization
On Page Optimization includes variations within the website code and structure to make it more search engine friendly and attractive for human eye. There are many criteria’s which are responsible for better On Page Optimization like Meta Tags, Use of H1 & H2 tags, use of bold and italics tags and many others

Off Page Optimization
This is termed as one of the most important factors in search engine optimization industry as back links are a third party review given to your website. The Off Page Optimization includes search engine submissions, directory submissions, article submissions, press release submissions and the most important Link Building

Technical Optimization
There are various technical factors which are responsible for achieving the improvement in search engine rankings. Some of these factors responsible are Server Header Redirects, Htaccess Optimization, Custom 404 page optimization and many others.

Content Optimization
The content for any website needs to be optimized in terms to keywords and looks to make it search engine and human friendly. In addition there should be regular updating made on the website in terms of new content which helps the search engine crawler to visit your website more frequently.


SEO Tips & Techniques: SEO Important Factors

• Content - all text, links, headings, bold, italics etc. is most important. Make sure all outgoing links are working and relevant. Use descriptive titles and headings. High quality semantic code that ALL search engines can understand is highly important.
  
• Incoming Links from other quality & related websites/pages (good descriptive link text/phrases) to multiple pages, not just your home page. It is very important your incoming links are to multiple pages, not just your home page. Make sure they are unpaid, don’t mess around with link buying and other scams that will just end up getting your site penalized by the search engines.
  
• Links with good phrases to other internal pages within your site, and links to other external quality & related websites / pages also. This is number three on the list, but could easily move up to second depending on the type of website. Once again, this deals with your on page content. Link to other pages on your site, and link to other sites, and you will create a better user experience. You will gain trust with your readers and the search engines will award you as well.
• Title tags (what you see at top of browser when viewing a page, within <title> tags. Use descriptive and appealing titles to insure you get the most people interested in visiting.
  
• Meta Description tags that are relatively short and precise, must match on page content. Not all search engines even look at this, so don’t spend too much time worrying about the perfect descriptions.
  
• ALT Attributes for image tags. You’d be surprised at how much traffic you can get by simply adding short, descriptive, 3-5 word ALT phrases for all your images.
  
• Meta Keywords (relatively few and precise - if you really want to add them, make sure the on page content matches, or you could get penalized. Notice they are last on the list

7 SEO Factors in Order of Importance - Castelar Design & Code

Top 10 Ranking Factors in 2007: from SEO-MOZ some agreement on the general direction

1.0 Keyword Use in Title Tag
2.0 Global Link Popularity of Site
3.0 Anchor Text of Inbound Link
4.0 Link Popularity within the Site's Internal Link Structure
5.0 Age of Site
6.0 Topical Relevance of Inbound Links to Site
7.0 Link Popularity of Site in Topical Community
8.0 Keyword Use in Body Text
9.0 Global Link Popularity of Linking Site
10.0 Topical Relationship of Linking Page

SEO - Search Engine Optimization | Read SEOmoz, Rank Better


Enough said about links I think


Would any of the SEO'ers in the community like to comment?


Cheers

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RoyMoggAdmin

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