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Personalisation is vital

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Personalisation is vital
in IT Internet and SEO of the BUSINESS MANAGEMENT & STARTUP CENTRE forum: Just had this confirmation of what we probably all suspect from Aberdeen Research: Improve Conversion Rates Using Personalization 91% of Best-in-Class companies demonstrated improvement in online conversion rates ...

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13th October 2007, 12:37

Stephanie

Business Psychologist

Join Date: Jul 2007

Location: Southern England

Posts: 575

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Personalisation is vital

Just had this confirmation of what we probably all suspect from Aberdeen Research:

Improve Conversion Rates
Using Personalization

91% of Best-in-Class companies demonstrated improvement in online conversion rates
79% of Best-in-Class companies increased Average Order Value as a result of personalization
Best-in-Class companies are more than 10x more likely to improve revenue per visit as a result of personalization.

There is a renewed interest in online personalization and how it can impact a company's bottom line. The technologies available in the marketplace today are equipped to deliver highly targeted personalized services which can impact revenue and strengthen customer loyalty, without jeopardizing customers' privacy

Find out more on the Aberdeen Research website, or discuss here - for example, what are the best ways to ensure personalisation really is 'personalised' and not just blindingly obvious that it is a machine doing the personalisation? It takes more effort to do it well - it looks as if it is worthwhile.

Suggestions, tips and comments please!

Stephanie

__________________
Dr Stephanie Morgan
Crosslight Management
www.crosslight.co.uk